arbitrary mark
- A type of trademark, service mark, or trade name that does not directly suggest the nature of the products or services associated with it
- The restaurant's arbitrary mark left customers guessing what kind of cuisine they offered.
- Due to its lack of connection to the product, the arbitrary mark required a significant advertising campaign to establish its association with the business.
- The logo is considered an arbitrary mark as it did not give any direct information about the goods being sold by the company.
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