arbitrary marks

Definition of "arbitrary marks"
  1. Common words that do not describe a key characteristic of a product or service but are used as identifiers, like 'Apple' for computers or 'Old Crow' for whiskey
How to use "arbitrary marks" in a sentence
  1. The use of 'Dove' for a soap brand is an example of arbitrary marks.
  2. Many companies use arbitrary marks, such as 'Camel' for cigarettes, to set themselves apart.
  3. Consumer goods often have arbitrary marks, like 'Shell' for gasoline stations.

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