bait and switch
- A deceptive business method where a low-cost product is advertised to attract customers, but they are then persuaded to purchase a higher-priced product on the pretext that the original product is not suitable or available
- The electronics store was accused of a bait and switch for promoting inexpensive televisions then persuading customers to buy more expensive models.
- The car dealer's bait and switch tactics upset the customers who expected to buy vehicles at the advertised prices.
- The retailer's bait and switch strategy resulted in a lawsuit for false advertising.