bait and switch

Definition of "bait and switch"
  1. A deceptive business method where a low-cost product is advertised to attract customers, but they are then persuaded to purchase a higher-priced product on the pretext that the original product is not suitable or available
How to use "bait and switch" in a sentence
  1. The electronics store was accused of a bait and switch for promoting inexpensive televisions then persuading customers to buy more expensive models.
  2. The car dealer's bait and switch tactics upset the customers who expected to buy vehicles at the advertised prices.
  3. The retailer's bait and switch strategy resulted in a lawsuit for false advertising.

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