confusingly similar
- When a newer trademark, logo, or business name closely resembles an existing one, potentially leading to public misidentification
- Their restaurant name was flagged as confusingly similar to a well-known franchise, leading to legal disputes.
- Despite the minor changes, the logo design was deemed confusingly similar to an established trademark.
- They had to revise their business name as it was confusingly similar to that of an international company.
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