fanciful marks

Definition of "fanciful marks"
  1. Unique words, either invented or rarely used, which are created specifically to serve as a trademark or service mark
How to use "fanciful marks" in a sentence
  1. The corporate logos of Pepsi and Kodak are examples of fanciful marks.
  2. A company might create fanciful marks to ensure its brand name has no previous associations.
  3. Using a rarely used word as a brand name, like 'Flivver,' is considered creating a fanciful mark.

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