- Refers to a term or phrase that is too common or descriptive to qualify for trademark protection
- Indicates a term or phrase that is not unique, usually pertaining to the naming of a product or service
- The term 'smoothie' is considered generic and can't be trademarked because it's a common name for fruit blended drinks.
- The drug company lost its lawsuit because the court decided the drug name was generic and couldn't be protected by trademark.
- Applying for a trademark on the term 'Fast Food' would be pointless because it has a generic, nonproprietary name.