genericide
- Loss of trademark rights due to its indiscriminate use to represent a type of product or service rather than the specific brand, causing it to become a common term
- The company feared the possibility of genericide as their product name was being used for all similar products.
- To combat genericide, manufacturers must enforce their trademark rights.
- Because of genericide, the brand name 'escalator' is now a common term for moving stairs.
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