Definitions of "goodwill"
  1. The intangible asset formed from a company's reputation and customer relationships, which results in attracting and retaining clients beyond simply the products or services offered
  2. The financial worth arising from projected boosts in a company's profits, particularly as a component of its acquisition cost
  3. The additional cost paid for purchasing a company, exceeding the tax-assessed value of its other net assets
How to use "goodwill" in a sentence
  1. Considering the company's enormous goodwill, they had no difficulty securing investments for their new project.
  2. They were willing to pay more for the business because of the substantial goodwill value it had in the industry.
  3. The businessman factored the company's goodwill into the total purchase price.

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