- The intangible asset formed from a company's reputation and customer relationships, which results in attracting and retaining clients beyond simply the products or services offered
- The financial worth arising from projected boosts in a company's profits, particularly as a component of its acquisition cost
- The additional cost paid for purchasing a company, exceeding the tax-assessed value of its other net assets
- Considering the company's enormous goodwill, they had no difficulty securing investments for their new project.
- They were willing to pay more for the business because of the substantial goodwill value it had in the industry.
- The businessman factored the company's goodwill into the total purchase price.