likelihood of confusion
- A principle in trademark law where a trademark or service mark is denied registration due to its potential to be confused with a previously registered or pending mark
- In the soda industry, using a logo too similar to Coca-Cola's could result in a likelihood of confusion.
- Playing similar melodies in different songs may bring a likelihood of confusion claim.
- Deciding on a company name too similar to an existing company might clash with the principle of likelihood of confusion.