loss leader

Definition of "loss leader"
  1. A product or service offered at a low or discounted price to attract customers to a store or company
How to use "loss leader" in a sentence
  1. The grocery store advertised bread as a loss leader to attract more customers during the holiday season.
  2. The new ebook was priced as a loss leader to encourage more people to visit the online bookstore.
  3. Using the latest smartphone as a loss leader, the electronics retailer was able to increase foot traffic significantly.

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