mere descriptiveness

Definition of "mere descriptiveness"
  1. A reason for rejecting trademark registration because the proposed mark simply states a characteristic, function, or feature of the product or service
How to use "mere descriptiveness" in a sentence
  1. They declined the trademark application because of its mere descriptiveness.
  2. The term 'super fast' failed to be trademarked due to its mere descriptiveness of the product's speed.
  3. On the grounds of mere descriptiveness, 'delicious' could not be registered as a trademark for an ice cream brand.

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