mere descriptiveness
- A reason for rejecting trademark registration because the proposed mark simply states a characteristic, function, or feature of the product or service
- They declined the trademark application because of its mere descriptiveness.
- The term 'super fast' failed to be trademarked due to its mere descriptiveness of the product's speed.
- On the grounds of mere descriptiveness, 'delicious' could not be registered as a trademark for an ice cream brand.
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