per se rule
- A rule that is universally applicable without regard for individual events or situations
- A rule that implies an indisputable opposition to competition in a trade restraint case, eliminating the need to investigate exact damage or an intention to consider it illegal
- The per se rule makes certain business practices automatically illegal, without need for further examination of their consequences on competition.
- Antitrust laws use the per se rule to immediately prohibit certain restraints of trade.
- Under the per se rule, any agreements to fix prices are inherently illegal, regardless of its possible benefits.
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