reciprocal dealing
- A scenario that could potentially break antitrust laws, where a more economically powerful entity decides to purchase an item from a vendor on the condition that the vendor also buys something back
- When the retail giant agreed to stock the small manufacturer's goods only if the manufacturer would also carry the giant's in-store brand, it became a case of reciprocal dealing.
- Government agencies became concerned with reciprocal dealing after a car company insisted that their suppliers also purchase parts from them.
- Despite its appeal, reciprocal dealing can often lead to unfair practices, as seen when a tycoon with significant market share forced a niche entrepreneur into a reciprocal arrangement.
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