reverse passing off
- An illegal practice where someone erases the original name or trademark from another party's goods or services and resells them under a different identity
- The local grocery store was sued for reverse passing off after it was found repackaging brand-name cereals under its own private label.
- The tech firm fell victim to reverse passing off when a competitor stripped their software of any identifying marks and resold it as their own product.
- The investigation revealed a widespread scheme of reverse passing off, with counterfeit clothing sellers repainting genuine products and selling them as lesser-known brands.