secondary meaning

Definition of "secondary meaning"
  1. A new association between a product or service and its trademark, developed through its recognition in the marketplace, by which consumers specifically identify the product or service
How to use "secondary meaning" in a sentence
  1. Due to its longstanding reputation, the brand name gained secondary meaning and became eligible for trademark protection.
  2. Over time, the soda logo developed a secondary meaning recognized by customers.
  3. Through extensive marketing and high-quality products, the clothing line's label achieved secondary meaning in the fashion industry.

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