trade dress
- Distinctive design elements used for promoting a product or service that can be protected under trademark law, demonstrating the likelihood of consumer confusion if a similar appearance is used by another product
- The unique red and white can design is part of the soda company's trade dress.
- The unique packaging is a significant part of the product's trade dress, making it identifiable.
- In a lawsuit, the plaintiff claimed that the defendant had copied their product's trade dress.
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