weak mark
- A type of trademark or service mark that directly describes or implies characteristics of the goods or services it represents, thereby offering less legal protection compared to a more distinctive or 'strong' mark
- The company had difficulty defending its weak mark in court due to its descriptive nature.
- Expanding on a weak mark can be a challenge as it offers limited protection against infringement.
- In the cosmetics industry, the use of simple color descriptions is often considered as a weak mark.
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